In class I found this kickstarter campaign called Es Ceramics. It stood out to me because of the colorful mugs pictured. Reading more into the company, I really loved the fact every mug was handmade and unique. This definitely makes them stand out in the coffee mug business due to the uniqueness and variety of their mugs. The possibilities are endless because the making of the mugs can only be controlled to a certain point. They also had different themes for the mugs including rainbow, rustic, turquoise, etc. which stood out to me as well. The topper for the mugs were quite simple, but so innovative towards the general use of the mug. Overall, I just found the idea very compelling because of its uniqueness and the fact that every mug sold is different in some way.
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